Dental Marketing Agency for Practices That Want More Treatments Booked
We’re a specialist dental marketing agency in Manchester, working with private and mixed practices across the UK and Ireland. Google Ads, Facebook and Instagram ads, dental SEO, AI search, social media, websites and video, all under one roof and all judged on treatments booked.
Trusted by growing dental practices and groups across the UK and Ireland
Dr Jimmey Palahey | Clinical Director, Treeline Dental
Dr Raj Nahar | Owner, Valley Centre Dental Practice
Dr Aisha | Owner, EverySmile Dental Clinic, Leicester
Dr Sam & Dr Harriet | Principal Dentists, Gibside Dental
A dental marketing agency that thinks like a practice owner
Most agencies can get you clicks, followers or rankings. Fewer can tell you how many of them turned into implant cases. We look at the whole journey: how patients find you on Google, social media or AI search, what your website says when they land, how fast someone rings the enquiry back, whether they turn up, and what it’s worth at the end of the month.
That’s why our campaigns are tracked to booked consultations rather than form fills, and every strategy is reviewed by Siobhan, our dental consultant with more than 15 years of practice-side experience, before a pound is spent.
- What we do
12 specialists. One growth team. 100% dental.
Dental social media and Facebook ads that stop the scroll
Reach people who aren’t searching for a dentist yet, but have been thinking about implants, Invisalign or a better smile for years. Paid Facebook and Instagram campaigns alongside organic social content, filmed in your practice and checked against GDC and ASA rules.
Google Ads that catch patients the moment they search
When someone searches “dental implants near me”, “Invisalign cost” or “emergency dentist”, your practice should be the one they find. Tight keywords, a landing page for every treatment, and tracking set to booked consultations, not clicks.
Dental SEO that ranks you for the treatments that pay
A properly built page for every treatment you want more of, technical fixes Google actually cares about, and links that move rankings. The patients who find you this way keep coming long after an ad would have stopped.
Local SEO that puts you at the top of the map pack
Help patients in your town discover your practice through Google Maps, a well-managed Google Business Profile and a reputation worth talking about.
AI SEO so ChatGPT and Google AI name your practice
More patients now ask ChatGPT, Gemini and Google’s AI Overviews to recommend a dentist. Our AEO and GEO work makes your practice easy for these tools to find, trust and quote.
Dental content and video filmed in your practice
Real dentists, real treatments and real patient stories. One shoot day gives your website, social media and ads months of content that looks like your practice, not a stock library.
Dental website design that turns visitors into bookings
A page for every treatment, clear pricing, fast loading and a booking route that takes one click. Built to rank in search and to convert the traffic from every other channel you pay for.
Dental CRM and follow-up that stops enquiries going cold
Instant text and email replies, WhatsApp follow-up, call scripts and reception training, so more of the enquiries your marketing generates turn into appointments.
Your next patient might already be on your list
Reconnect with patients who haven’t visited in a while, follow up with previous enquiries and give people a good reason to return.
From squat practice to more surgeries within 12 months
How a new squat practice grew fast enough to add more surgeries inside its first year.
From Diamond to Platinum Invisalign provider within 9 months
How Everysmile moved up the Invisalign provider tiers, from Diamond to Platinum, in nine months.
From thinking about selling to opening more surgeries within 12 months
How a practice owner went from planning to sell to expanding the practice within 12 months.
- FAQs
Frequently asked questions about dental marketing
What does a dental marketing agency do?
A dental marketing agency brings new patients and higher-value treatments into a practice. At The Bigger Brand that covers Google Ads, Facebook and Instagram ads, dental SEO, local SEO, AI search, social media, website design, video and follow-up systems, all tracked to treatments booked.
Which dental marketing service should I start with?
It depends on what’s already working. Practices that aren’t visible locally usually start with local SEO and Google Ads. Practices with a big patient list often start with reactivation. If enquiries aren’t converting, we fix follow-up before adding more advertising. The free audit tells you which.
How much should a dental practice spend on Google Ads or Facebook ads?
Most UK practices spend between £800 and £3,000 a month on Google Ads budget, and £1,000 to £3,000 on Meta ads, separate from management fees. The budget sits in your own ad accounts, not ours.
How long does dental SEO take to work?
Most practices see meaningful ranking movement in four to six months, with results compounding from six to twelve. If you need patients sooner, we run paid search alongside it while SEO builds.
What is AI SEO for dentists?
AI SEO, also called AEO or GEO, makes your practice more likely to be named when patients ask ChatGPT, Gemini or Google’s AI Overviews for a dentist. It relies on clear, quotable website content, consistent details across the web and strong reviews.
Do you build dental websites?
Yes. We design and build dental websites with a page for every treatment, published pricing where you allow it, fast loading and tracking set to booked consultations.
Do you work with practices outside Manchester?
Yes. We’re based in Manchester and work with practices across England, Scotland, Wales, Northern Ireland and the Republic of Ireland, with filming days held at your practice. We take on one practice per postcode area.
How do we get started?
Fill in the form or book a call. We’ll audit your ads, SEO, website, social media and enquiry handling, and show you where the quickest wins are. It’s free, and you keep the findings.
- Contact our team
Let's talk about your practice
