Take the lot, or fix the one thing that’s broken. Most practices start with one and add as they go.
The Bigger Brand is a Manchester-based agency providing dental marketing services to private and mixed dental practices across the UK and Ireland: paid advertising, SEO, AI search, websites, content and video, patient follow-up and reactivation. All work is delivered in-house by a team of 12, and every client's strategy is reviewed by Siobhan, our dental consultant with more than 15 years of practice-side experience, before any budget is committed.
Most agencies will sell you a package, because packages are easier to invoice. We’d rather find out what’s actually broken first.
Sometimes a practice has brilliant ads and a website that loses the patient at the last click. Sometimes the website is fine and nobody’s ringing enquiries back for three days. And sometimes nothing is wrong at all, and the practice just isn’t visible in a town where four others are. Those are different problems, and they need different fixes.
So before we quote anything, we look at what you’re already running, where the patients you want are actually coming from, and which of your treatments has space in the diary. Then we tell you what to start with. Occasionally that answer is cheaper than you expected. We’ve made our peace with that.
Paid ads, SEO, local search and AI search for private and mixed practices across the UK and Ireland, all aimed at the treatments you want more of.
Implant, Invisalign and open day campaigns built around the cases you want in the diary, not whatever's easiest to sell. Creative is filmed in your practice, with your team.
Someone types "dental implants near me" at eleven at night. We make sure they land on you rather than the practice down the road, and that the click doesn't cost more than the case is worth.
The slow one, and the one that keeps paying after you stop. A page for every treatment you want more of, written for patients and structured for search.
Own the three listings above the fold in your town. That's where the phone calls really come from, and most practices have never properly claimed theirs.
Patients now ask ChatGPT for a good implant dentist nearby. We structure your site and your presence online so yours is the practice it names. Very few UK dental practices are doing this yet.
We come to you and film your surgeries, your team and your real cases properly. One shoot day should give you a quarter's worth of content for every channel.
Built around the treatments you want more of, with each one priced, explained and written to convert. A brochure site with a stock photo of a woman laughing won't do it.
Follow-up sequences, WhatsApp automation, call scripts and reception training. It's the part other agencies hand back to you, and it's exactly where most practices lose the case.
Years of lapsed patients and enquiries that went cold are sitting in your system doing nothing. They're the cheapest cases you'll ever book, because there's no ad spend attached.
Plenty of practices are running ads, posting on Instagram and paying someone for SEO. Fewer have all of it saying the same thing.
The ad promises one price, the landing page shows another, and reception hasn’t been told the campaign is running. The patient notices before you do.
Running it under one roof means the ad, the page and the follow-up are built together. It also means that when something isn’t working, there’s nobody else to point at.
Tell us what you’re running now and what you want more of. We’ll tell you where we’d start, and whether we’d start at all.
Nine services: Meta advertising, Google advertising, dental SEO, local SEO, AI search optimisation, content and video production, website design, CRM and lead management, and patient reactivation. They can be taken individually or combined, and all of them are delivered in-house by our team of 12, for practices across the UK and Ireland.
It depends on what’s already in place. Practices with an existing patient list often start with reactivation, because there’s no advertising cost. Practices that aren’t visible locally usually start with local SEO and Google Ads. And practices getting enquiries that don’t convert usually start with follow-up systems rather than more advertising.
Yes. Every service is available on its own, and most practices start with one before adding others. We run an audit before quoting, which shows which service is likely to pay back first, and you’ll get clear pricing in writing before you commit to anything.
It depends on the number of services and the size of the practice. Work runs on rolling 90-day terms with no set-up fee, and your advertising budget sits in your own ad account, not ours. You’ll get clear, written pricing after the audit, with no pressure to sign on the call.
