More new patients, more treatment starts, and revenue you can trace back to where it came from. For practices across the UK and Ireland, run from our base in Manchester.
We’re a specialist dental marketing agency built for ambitious practices. Disconnected campaigns and impressive-looking reports don’t grow anything. We look at the whole picture: your brand, your competition, how patients find you, what happens when they enquire, how many actually attend, and what it turns into at the end of the month.
Strategy, content, paid advertising, SEO, websites and patient conversion, run as one system instead of seven separate conversations. We’re selective about who we take on, and when we do, we get properly inside the business. Your prices, your treatment mix, where you want to be in three years, and what’s standing in the way. Because a lead isn’t the result. Booked consultations are. Treatment starts are. Revenue is.
One team. One strategy. One goal.
Based in Manchester. Working with practices from Cornwall to Donegal.
Put your treatments in front of people who might not be looking for a dentist yet, but have been thinking about fixing their smile for years.
When someone searches for “dental implants near me”, “Invisalign near me” or a “private dentist near me” your practice should be among the first they consider.
Build lasting search visibility for your most valuable treatments with well-written pages, useful content and a website Google can understand.
Help patients in your town discover your practice through Google Maps, a well-managed Google Business Profile and a reputation worth talking about.
More patients are asking ChatGPT and other AI tools for dental recommendations. We help make your practice easier for these platforms to discover, understand and reference.
Real dentists, real treatments and real patient stories. We create photography and video that builds familiarity and gives people confidence to take the next step.
Your website should answer patients’ questions, explain their options and make arranging a consultation feel like the easiest decision of the day.
From the first message to the booked consultation, we help your team stay organised, follow up promptly and turn more interested patients into appointments.
Reconnect with patients who haven’t visited in a while, follow up with previous enquiries and give people a good reason to return.
How a new squat practice grew fast enough to add more surgeries inside its first year.
How Everysmile moved up the Invisalign provider tiers, from Diamond to Platinum, in nine months.
How a practice owner went from planning to sell to expanding the practice within 12 months.
The first four weeks go on your treatment mix, pricing, capacity and conversion. Sometimes the fix isn’t more advertising.
The first four weeks go on your treatment mix, pricing, capacity and conversion. Sometimes the fix isn’t more advertising.
Siobhan has spent more than 15 years on the practice side. She reviews every plan before a penny of ad budget goes out.
Cost per booked case and consultations attended come first. Impressions sit at the back.
We won’t take on the practice down the road. Your campaigns never compete with ours.
“The team at the bigger brand are consistently professional, friendly, and extremely knowledgeable. From start to finish, the service has been smooth, well-organised, and handled with genuine care and attention to detail.”
Google review
“Working with The Bigger Brand has taken a huge weight off my shoulders. Their team handles all of our branding and marketing with such professionalism that I can fully focus on running Postbox Pharmacy.”
Google review
“They build a team to work with you and make sure you meet your objectives. Best web designers and SEO experts.”
Google review
Tell us about your practice and what you want more of. We’ll come back within one working day with an honest view on whether we can help.
We’re based in Manchester and work with dental practices across England, Scotland, Wales, Northern Ireland and the Republic of Ireland.
Dentistry is our focus. Everything we build, from ad copy to reporting, is designed around how a practice turns enquiries into treatment.
No. We work with one practice per postcode area for as long as you’re a client.
Yes, north and south of the border. Every claim is checked against the rules for the market it runs in: GDC and ASA in Northern Ireland, and the Dental Council and ASAI in the Republic.
Usually after the first four weeks. That time goes on reviewing your practice, setting up tracking and filming content, so the ads launch on solid ground.
Monthly, leading with treatments booked, cost per booked case and consultations attended.
We work closely with software partners including Dentally and Boxly, so your marketing, CRM and diary data can talk to each other.
Book a call. We’ll ask about your practice, your treatment mix and what you want more of, then tell you straight whether we think we can help.
